As a renowned ice cream brand, Ben & Jerry's has always been known for its whimsical flavor combinations and indulgent taste. However, with the growing demand for transparency in food products, the company faced the challenge of how to showcase the quality of their ingredients without losing the essence of their unique identity.
To tackle this issue, Ben & Jerry's enlisted the help of branding and design agency Pearlfisher NY to revamp their portfolio and create a more unified messaging across all stretch wrapping and packaging. The end result was the introduction of the Flavor Tower motif, a design concept that plays with scale and gravity to create indulgent larger than life flavor expressions.
One key factor in the success of the redesign was the incorporation of the iconic Ben & Jerry's cow, which adds to the brand's overall whimsical and joyful nature. By using visual elements that communicate the spirit and humor of the brand, the packaging design was able to maintain the unique identity of Ben & Jerry's while also highlighting the quality of their products.
The new packaging design is not only visually appealing but also highlights the company's commitment to using high-quality ingredients. By emphasizing the unique qualities of each flavor, Ben & Jerry's has created a cohesive and consistent packaging design that connects with consumers on an emotional level.
Overall, Ben & Jerry's shows that it is possible to create a successful packaging design that combines brand identity with quality messaging. The Flavor Tower motif and the use of the iconic Ben & Jerry's cow are just a few examples of how companies can use creative packaging design to differentiate themselves and communicate the unique qualities of their products.
As a manufacturer of ice packaging machines, we understand the importance of effective packaging in creating a successful brand. Contact us today to learn more about our packaging solutions and how we can help you create a strong and memorable brand identity.